Tag Archives: seo

3 Strategies to Improve Your SEO in 2017

SEOSearch engine optimization (SEO) is a never-ending process. You need to know the latest updates in Google’s algorithm, new industry standards, and user behavior when it comes to search. However, every effort pays off because you will get more traffic and potential customers as your site’s SEO value increase.

Here are things every online marketer and business owner should strive for this year to make their SEO strategies count:

Publishing Long-form Content

Content is king and SEO will never be effective without it. This year, long-form content will be more important than ever because it adds more value to users and it establishes your site’s credibility. With the number of fake news sites popping out of nowhere, long-form content provides detailed, informative, engaging, and relevant information that will do your SEO wonders. Choose a Denver SEO company who can help you both in SEO and content marketing to get the best of both worlds.

Further Improving the Mobile Experience

Searches and traffic from smartphones and other mobile devices have finally overtaken desktops and laptops. That means people these days are more mobile than ever, heavily reliant on their handy devices to get what they want when they want. It’s not enough anymore to have a mobile-friendly and responsive website. You need to improve the user’s mobile browsing experience further. Mobile should be your top priority when it comes to user experience.

Improving Loading Speed

Everyone’s going mobile, so your website should be ultra-quick to load. Users don’t have the patience and time to wait for a website to load completely for more than three seconds. Slow loading speed will result in high bounce rates and lower SEO value because it brings the user experience down. There are tools such as GTMetrix and Google’s Page Speed for you to assess and improve your site’s loading speed if necessary.

Invest in these strategies and you’ll surely reap great results by having more customers, higher profit, and better SEO value.

SEO in 2016: 4 Trends to Watch Out For

SEOSearch engine optimisation (SEO) helps you drive quality traffic to your website. It’s important for your business it increases your online visibility, strengthens your brand, and makes your business credible. So whatever business you’re in, it’s definitely worth keeping a tab on. 

SEO company Digitise My Business gives some of the SEO trends this year.

Mobile wallets: 2016 is the year for mobile wallets. Businesses are slowly waking up to the true potential of mobile wallets. The diverse applications that mobile wallets offer including coupons, mass transit, and loyalty points will make mobile wallets very popular this year.

Google and local search: Internet giant Google is set to invest more in local search engine optimisation. The recent release of the Google My Business API and adding local searches to the Search Quality Ratings Guidelines, both point to the fact that Google is serious about local search in 2016.

Local marketing will be based on location data: Traditionally, businesses have allowed their local data – names, addresses, phone numbers – as passive data but they are now realising that this information can be amplified using data aggregators like Localeze. Publishers like Apple and Foursquare can also be roped in to amplify location data in the digital world that is populated by customers.

Apps will flourish: Apps like SnapChat and Periscope can play a huge role in supporting advertising and direct response at a national level. Businesses that have a national reach are able to use and adapt these methods to target audiences at a local level, making it relevant.

These are just some of the trends that will rock the local search engine optimisation world in 2016. Keep an eye out for them and see how you can apply these trends to your business.

The Typical Roles Performed by an SEO Agency

seo

seoThe primary objective of a business is to have many customers to reap maximum benefit. Reliable SEO services help in making the business reach more people and give more information about their available products (or services), hence increasing their site traffic.

When choosing an SEO company, you should be sure of what they are offering to make sure they suit your needs. SEO agencies in Minnesota, such as prcaffeine.com, offer quality services that broaden marketing, leading to the growth of the business beyond the target level. Hiring an SEO firm helps the business focus more on other activities that lead to growth.

Some of the following are the typical roles performed by an SEO company.

Widen Market

Customers prefer a top-ranked company, with the hopes that it has the best products and services. SEO companies help the business rank in this manner to ensure its products and services can reach as many clients as possible.

Some SEO firms also design a business website to make it as attractive as possible, catching the eyes of many Internet users. The result is increased exposure to the business’ products, and therefore increased potential of returns.

Improves Business Reputation

A business can be known by many customers, but without a good reputation it will never achieve its ultimate goal of making maximum profit. Excellent customer services bring clients satisfaction who will leave positive remarks on the type of services and products offered.

SEO companies should ensure that all the positive feedback about the company is accessible by all. This is because many people start their shopping from the Internet by checking the experience of other customers with that particular business. Positive feedback would lead to increased results.